To Boldly Go Where No Waffle Has Gone Before!

Whenever a big Summer blockbuster is released, there is always a whole crap load of connected merchandise released in stores at the same time. I suppose movie makers think, "Hey, if they loved the movie, they'll love the bed sheets!"

Movie tie-ins are usually the usual stuff: fast food kids toys, tee shirts, drinking glasses, action figures and the like. Sometimes though, you spot a movie-related product that is a real head-scratch er. 

Take Eggo™ Star Trek Waffles. Please.

I myself love Star Trek, and I do enjoy a toasted Eggo™ every now and then (although not to the extreme that I run about the house pointing fingers and shrieking, "Leggo my Eggo™!", to my family at breakfast time). Apparently, the folks in R & D at Kellogg's® figured there must be a lot of folks like me out there, who would find the combination of waffles and science fiction adventure irresistible. To fill that demographic need, they produced this breakfast food.

As you can see from the box pictured above, the waffles are your usual Eggos™, but with a circular depression in the middle. Inside the circle is a full color cartoon of assorted Star Trek moments. Not only does the aforementioned circular depression rob the waffle of valuable butter-holding nook & cranny space, but the colored images really give one pause. For one thing, due to the apparent deficiencies in waffle-printing technology, the images look pretty bad. I had one of Captain Kirk sitting in his command chair that looked like he was sitting on the commode. You also have to wonder what they use to color the waffle. Is it harmless food coloring? Let's hope so. The colors definitely add a "flavor" to the waffle that no amount of butter, margarine or Mrs. Butterworth's can mask.

So, I'm sorry, but this is one product tie-in I can't recommend. This is just my opinion, though, you may love them. If you do, start hoarding them. They're out for "a limited time only". Probably just until they release the Shrek 4 Eggos™.

As for me, I'll stick to my Mr. T™ cereal.